A Few Case Studies 0n How Top MNCs are using AWS.


Unilever North America, the U.S. branch of the venerable global-scale manufacturer of food, household, and other consumer products, found that its time-to-market (crucial in the consumer goods industry) was being held back by the lack of standardised technology among its on-premises IT facilities and websites.

GE Oil & Gas

The oil and gas division of General Electric has migrated 350+ applications to AWS, cutting the average cost of ownership by over 50%, according to their own estimate. For GE, the migration process is ongoing, with constant review of on-premises applications and services to see which ones are the best candidates for transfer to the cloud.


The Kellogg Company, or Kellogg’s, a familiar breakfast-table name, is a company with a long history (founded in 1888), with worldwide operations. For Kellogg’s (as is the case throughout the breakfast-cereal industry), product promotions are all-important.

Did You Know?

By now, you should have a better understanding of who uses AWS and how. However, what else sets AWS apart? Here are some interesting statistics about the cloud platform.


Since launching in 2006, AWS has expanded exponentially, with Statistica stating that net sales were $25.5 billion in 2019; a significant growth compared to the $17.5 billion it made a year before.


Of course, AWS wouldn’t be able to achieve such impressive revenues if it weren’t for a growing customer base. AWS claims to serve “millions of customers”, which include “fastest-growing startups, largest enterprise and leading government agencies”. In 2016, ArsTechnica reported that AWS had more than a million users.

Services, Regions and Partners

When it comes to the product itself, AWS currently provides “175 featured services from data centres globally”. The firm operates data centres across the US, Canada, France, Germany, Ireland, the UK, India, Japan, Singapore, South Korea, Sweden and Brazil, as well as one exclusive region for the US Government and two regions for Chinese customers. AWS also operates a large partner network, which is comprised of over 8,000 businesses that can help customers implement and build applications on the platform.

Market Share

Clearly, AWS has achieved some big milestones in recent years. But what other statistics should you know? Figures from Statistica show that AWS currently has a market share of 47.8% in the Infrastructure-as-a-Service sector, along with a share of 25.2% in the Platform-as-a-Service arena.

The AWS Opportunity

For many different organisations, the use of AWS is evidently widespread. But it’s not just interesting to see companies of varying industries implementing Amazon’s cloud tools.



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